Customer Relationship Management (CRM)
A CRM System has to be used. If it is not used then it is of no value.
A well designed, well implemented CRM system will serve both the people dealing with the customers and the people managing the business.
If you're on the front line - Sales, Customer services etc - then what you need is:
- Correct information about the people that you are dealing with
- Easy interfaces to do what you need to do
- Clearly defined routes and procedures for each task
If you are managing these processes (general management, marketing) then you need real time information, reports and statistics that enable you to understand where the business is, what is working, and why. This might include:
- Sales Pipeline information
- Sales information
- Marketing response rates
- Customer profitability
- Product profitability
The key to success with a CRM system is that it matches the business, and that by serving the people in the front line, it generates the information for reporting without having to dictate behaviours.
Bespoke CRM Systems
NettMore creates Bespoke CRM systems. By starting with the business, and growing a system that matches both the structure of the business and its working practices the return on investment for the system can be much higher. If well designed, the CRM system will grow with the business and continue to accurately match its needs.
On the other hand, if bespoke is not right, and the features of a standard CRM system will do all you need then NettMore will be happy to point you in the right direction.
Costs
While bespoke applications are often considered to be more expensive than off the shelf applications, the total cost of owner ship should be considered, and bespoke applications often come out favourable because of:
- no ongoing licence costs
- greater flexibility, and therefore longer lifetime
- lower training costs
- less complications to processes
- fewer distracting features
Data Migration
Migrating your data into the new system is an essential part of a CRM project, and NettMore is experienced in translating data between systems. Past projects have involved sources such as:
Microsoft Excel
SalesForce
Access databases
Legacy databases
Flat files
A migration strategy that maintains the meaning of your data and gives you a running start with the new application is an essential part of a CRM project.
If you're interested in talking to NettMore about whether a bespoke CRM system would serve your company, please contact us on 01252 403531 or enquiries@nettmore.co.uk