You have a website that you want to drive traffic to. It may be new and not have been spidered (viewed by search engines) yet or just simply needs a boost.
Pay per click (Google), or it's' equivalents, on other search engines can be used to attract people to your site when they search for specific key words. You can set a daily budget and put a value on the keywords that a visitor might search for.
- The PPC campaign can be completely managed for you.
- The visitors are known to have a particular interest.
- You only pay if they see your website.
- There should be a relationship starting with people who see your website, followed by people who register and then people who you then contact. This pipeline can be modelled and the cost of each lead / customer assesed.