You want to make sure that your website is registered with all the major search engines and that it has a good chance of appearing near the top.
By setting up each page to have a decent title, relevant keywords and description plus good content presented clearly with the appropriate feeder tags, you can make each page more *** friendly. A good contact management system will allow you to maintain all these fields and to adapt them. The registration process is usually managed and van be performed if required.
- You are given the tools to maintain the contact.
- The person most in touch with the subject matter can control the content.
- It is poor use of programming skills to enter content. Use a more cost effective resource for this.