You want to start sending a newsletter to a group of opt-in e mail addresses.
Creating a HTML that is both a page on your website and a newsletter template enables content in the newsletter to be made constantly available on your website which is good for back issues and interesting content for search engines. If the list of e mail addresses is maintained in an open CRM system then the e-mails can be automatically generated and tracking information inserted so that you can see who received the newsletter, whether they opened the e mail and even if they clicked on links to take them to your website.
- The principal is simple - log all activity with a client or prospect in your CRM system to better understand what that client is interested in, and how you can sell to them.
- Apart from the generation of the content, all the processes and logging can be automatic.
- Effective CRM can improve the bottom line.
- No duplicate data entry.